Product Design
Growth Marketing
UX Research
User Psychology
Monetization Flows
Data Analytics
Prototyping
A/B Testing

Data-Driven Design, Growth Delivered

30K+
Users Grown
6+
Product Launches
CMU '24
Carnegie Mellon University
Product Design Cases
2022 – 2025
Marketing Cases →
(001) Explore the stories behind my work
AI EdTech
FOUNDING PRODUCT DESIGNER
EDTECH · AI
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AI-powered EdTech platform — landing pages, campaigns, and product walkthroughs 2025
CASE · 001
Lucens AI — MathSolver
Founding product designer for an AI-powered EdTech startup.
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2025 · Penghua Zhou
AI EdTech
LEAD PRODUCT DESIGNER
LANGUAGE · AI
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End-to-end iOS app — design system, brand, onboarding flows 2024
CASE · 002
Languru
Lead product designer for an AI language learning companion.
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2024 · Penghua Zhou
Mixed Reality Design
EXPERIENCE DESIGNER
N 40°26′ · W 79°59′ · PGH
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Mixed reality preserving Pittsburgh's lost Chinatown 2024
CASE · 003
AR Mixtory
Mixed reality storytelling that brings Pittsburgh's lost Chinatown back to life — a browser-based AR/VR experience designed at Carnegie Mellon University.
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2024 · Penghua Zhou
Marketing Cases
2019 – 2025
Product Design Cases →
(002) Growth campaigns that drive conversion
Growth Marketing
PRODUCT MARKETING
2 FUNNELS · WELLNESS & DISCIPLINE
2 multi-step funnels — Wellness & Discipline — with Facebook Ads and Klaviyo email sequences 2026
CASE · 004
KIDCO AI Growth Architecture
Product marketing funnels for KID — a safe AI companion for kids.
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2026 · Penghua Zhou
Content & Community
CONTENT OPERATIONS
GLOBAL · GAMING
Grew Facebook fanbase 2,300 → 10,000+ in two months, engagement from 12% to 43% 2019
CASE · 005
Tencent GameLoop
Content operations and community growth for a global gaming platform.
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2019 · Penghua Zhou

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